EU AI Act Enforcement Begins — First Fines Expected by Summer
The EU's landmark AI Act entered its enforcement phase on March 25, with the newly established European AI Office beginning audits of 'high-risk' AI systems deployed across healthcare, employment, and law enforcement. Companies have 90 days to demonstrate compliance or face fines up to 7% of global revenue. Meta, Google, and Microsoft have disclosed compliance costs of $200-500M each. However, the regulation is also creating a compliance industry — over 300 AI governance startups have emerged in the past year. Critics argue the rules are too prescriptive and will stifle European AI innovation, while supporters point to early evidence that compliance requirements are actually improving model quality and reducing bias.
The EU AI Act is the most significant tech regulation since GDPR, and like GDPR, it will likely set the global standard. Companies worldwide are already adapting to EU requirements even in non-EU markets.
First enforcement actions expected by June. If the EU targets a US tech giant early, expect transatlantic trade tensions to escalate.